Bringing a new EVP to life with Linklaters
Linklaters: The challenge
As one of the leading magic circle law firms, Linklaters wanted to bring their new EVP to life and engage with students in a creative way on campus and online. The challenge was to stand out from the crowd in a competitive market and be visible to talent across key university campuses.
How we worked together
Our team crafted exciting campus event concepts that not only created a splash, but also left a positive impression. Populating high footfall areas on campus with a fully-branded pop up installation, we brought the Linklaters EVP to life with fresh churros, key sign up information and one to one conversations live with Trainees.
Across each event, queues were far-reaching with students eager to join in on the buzz and learn more about the brand. This was combined with student brand ambassadors from Higherin Academy creating user-generated content to amplify social and digital reach for long-lasting engagement.
The Results
Social Interactions via Brand Ambassadors
Students engaged with the brand
Places Climbed in the Times Top 100 Graduate Employers
Students Signed Up at Campus Events
The Impact
Linklaters have not only gone up in prestigious rankings among students, their creativity has led to hires directly off the back of their attraction strategy and innovation. It just goes to show, having a personable presence on campus and a sweet treat really does go a long way with students.
